#afpfc Successful Utilization of Volunteers During a Campaign

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Presenters: Susan Pyro and Ashlyn Sowell

“We, as staff, come and go but volunteers and other supporters may stay.”

The presenters walked through a Campaign Case Study in a higher education setting

Key Question
How do volunteers feel ownership of or responsibility for your organization?
~Have a timeline
~Test your preparedness (for a campaign) involving top volunteers and leadership i.e. via a hosted volunteer leadership summit for input

The campaign focused on 5 main priorities:
1. Annual giving
2. Engaged learning
3. Scholarships
4. Faculty support
5. Global Pavilion

~Campaign Planning Committee: primary responsibilities included volunteer structure,  communication, time table
~Campaign Steering Committee: tasked with how to incorporate external input, started with preliminary outreach,  hosting special events to help organize – still in private planning phase
~Campaign Executive Committee: high level oversight group. Focused on four areas: qualification, cultivation, solicitation and stewardship.
~Campaign Leadership Committee: a special committee involved in campaign special events important to educate volunteers, have elevator speech, and to get their commitment to the campaign

Always provide updates at each meeting on how doing at that time in campaign.

What can volunteers do
~Peer screening, put list in front of them, ask who they know
~Review language constantly
~Recruit volunteers from the great ones currently have,  (volunteers sign confidentiality statement)
Goals and priorities reinforce messaging – calling, using a list to encourage people attend

What staff could do
~Bears most of responsibility
~Share info with to keep updated

“Greatness takes action!”

~Be aware of pitfalls and successes
~Ask for input and respond accordingly
~Try to remember the inspirational factor for the campaign and social activities for volunteers
~Assign volunteers a mentor to keep engaged, be sure volunteers are on board, be aware of cliques

Remember, campaign is a marathon, not a sprint.

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